I'm Kelly Pender

Hi, big fucking deal!

Creator of RICHCODED + Tap + Twerk. Author. Speaker. Mama, Wealth + Visibility Activator.

For years, I did business the way I was taught.
Strategy first.
More content.
More selling.
More doing.
More proving.
I invested in the masterminds, followed the formulas, watched the numbers (unknowingly tying my sense of self worth to the external) and kept asking:

“What the fuck am I missing?”

Because I knew I was meant for more.
More wealth.
More visibility.
Bigger stages.
A global body of work.
A movement.




But every time my vision got bigger, I found myself self-editing...shrinking...almost apologizing.

I would soften my bold ass opinions
Second-guess my audacious ideas.
Make my brand more “professional.”
Look outside myself for proof that what I wanted was possible.

I had the strategy.
What I didn’t have was the ability to hold the woman I knew I was becoming.

So I stopped asking, “What do I need to DO?”
And started asking:
“Who do I need to BE?”

That question changed everything.





Let's Activate + Encode your Multi Million Dollar Movement

"Kelly is recognized as a leading Success Coach by the Coach Foundation."

I dove deep into the subconscious patterns underneath wealth, visibility and leadership - studying neuroplasticity, NLP, Hypnotherapy, EFT Tapping, energetic encoding and the relationship between the body, identity and what we believe is possible for us.

And then I did something that changed my entire business:

I stopped trying to become successful someone else’s way.
I started building from my own big ass vision.

My own conviction.
My own voice.
My own body of work.
My own fucking way.

That became RICHCODED.






And because I believe transformation has to be felt - not just understood - I created Tap + Twerk, an embodied methodology designed to help women create safety for more wealth, visibility, expression and leadership.

Today, I teach rebel baddie leaders how to stop self-editing and become the woman who can hold the vision she’s been carrying for years - UNAPOLOGETICALLY + SHAMELESSLY

The woman who can be wildly misunderstood and wildly loved.
The woman who doesn’t need everyone to get it or get her.
The woman whose conviction is so fucking clear that her people find her, feel her and know:
“I belong in her world.”

Because I don’t believe your next level requires you to become someone else.
I believe it requires you to become more fully you.
Full of your self expression. 
Full of your audacious vision.
Full of your delusionally magical unhinged and unedited self.

And then build the brand, body of work and movement that you were born to create and lead.
That’s what I’m building with RICHCODED.

A world for women who aren’t here to build another basic b*tch business.
They’re here to become known.
To create wealth that means something.
To lead globally.
To build a body of work that outlives a trend, a platform or an industry.
And to feel fucking good while they’re doing it.

If you’ve spent years trying to fit yourself into someone else’s version of success…
Welcome home.

You don’t need another blueprint.
You need permission to stop editing yourself.
And then the courage, audacity, safety and conviction to build what the world hasn’t seen yet.

I’m so fucking glad you’re here.
xoxo, Kelly 💋






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Weights

X-mas

Gold

Sushi

Whiskey

Yoga

Bday

Silver

Tacos

Vodka

Reiki

White Wine

Cleaning

Sunsets

Fun Fact:

Get to know me

Choose one:

Coffee or Tea

I had two spell books when I was younger and used to go out in the woods and bury my spells under a tree - i am weaving her back into my current reality!

Game time.

Coffee

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MY HUSBAND AND I WENT TO HIGH SCHOOL TOGETHER, BUT I HATED HIM THEN.

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Morning or Night

I originally went to college to become a Math Teacher

Morning

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I originally went to college to become a Math Teacher

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Voice Message or Text

In my past-life, I used to be a ballerina

Voice Message!

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In my past-life, I used to be a ballerina

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